Launched init was originally aimed primarily at LGBT viewers, but in it shifted its focus towards general cultural and lifestyle programming. They found that Logo, as a startup with a limited programming budget, was re-running programs again and again. Paul Colichman, who makes gay-oriented fare through his Regent Entertainment and runs the Here! Instead of focusing on one genre of programming, Graden said, "the channel is more like a Rubik's cube" of many different styles, although programs will be grouped thematically on certain nights, and of course, all of them will highlight the gay community in some way. With the move of RuPaul's Drag Race that year to premiering on VH1 that show continues to simulcast on Logo, along with series marathonsthe network currently originates only a spare amount of new content in line with it not being among a prime network in Viacom's current 'six prime networks' programming strategy. That's hard to believe.
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Many marketers say up to 7 percent of American adults identify themselves as gay, lesbian or bisexual, making a potentially huge audience for a cable network. Still, Logo faces one stumbling block most start-ups never have to contend with: The plan to launch the gay-themed channel had been on-again, off-again in the past two years at Viacom. Viacom's MTV plans to launch a gay cable network, in a bid to snatch a piece of the action from successful gay-themed shows such as Bravo's "Queer Eye for the Straight Guy. Any company that broadcasts such shows as Jackass and Beavis and Butt-Head can't get overly worried about controversy. Some analysts believe Viacom stands a good chance of success, especially given its track record at MTV, VH1 and other networks. As of Januaryapproximately 50 million households receive Logo.
And only three advertisers signed up as charter sponsors - the travel Web site Orbitz, Subaru, and the Paramount film studio, which like MTV, is owned by Viacom Charts. Today, the media giant will roll out the network in roughly 10 million U. Pages containing links to subscription-only content. They found that Logo, as a startup with a limited programming budget, was re-running programs again and again. The broadcaster reached a deal with Comcast after the launch date. Launched init was originally aimed primarily at LGBT viewers, but in it shifted its focus towards general cultural and lifestyle programming.