Charney, however, defended his habit of dating and cavorting with the women who worked or modeled for him, often saying that he worked so much that it was his only way of meeting anyone. But the company was still mired in a pile of debt — and job one for Luttrell was coming to grips with it. Apparel is already selling to TSC Apparelwhich Charney says is one of the top three T-shirt distributors in the lucrative wholesale business that serves rock-and-roll, corporate and school merchandisers — the very business in which American Apparel began and always thrived. Retrieved March 21, His ads are not only hot they show his sexy employees modeling the merch and briskly reinforce the brand message which is about well-constructed, no-frills, eminently wearable, sweatshop-free clothingbut are refreshingly not celebrity-obsessed. Marketing Weekly view sample Select Newsletter: Archived from the original on December 21,
When they were done in June, the majority of the board confronted Charney with a throffer:
How American Apparel Helped Me Realize I Was Gay
Everything's all gay now. But other changes made by Schneider failed to shore up the business as intended — and would instead prove fatal, according to Charney. The shareholders got crushed. He is also a vocal advocate for immigration reform in the United States through the Legalize LA campaign, which was championed by American Apparel. Inthe worst recession since the Great Depression was seizing the economy, ravaging consumer spending and shrinking credit. Retrieved May 2,
He chose the latter. Archived from the original on unknown. All of American Apparel stores were owned and operated by the companies occupying very few mall locations. News and World Report. Retrieved June 19, I think they were trying to scare us away.